Based in Geneva, Switzerland, Visual (Archives™) Society is a sartorial collective and gender neutral brand advocating a critical and discerning approach towards fashion and its inherent paradox.
The label focuses on one-off projects that confront such contradictions directly, while twisting them through the power of aesthetics. Inspired by saturation and the actual purpose of clothes,the collective offers timeless and seductive garments, which blend functionality and sleek volumeswith passionate -and self-reflective- values.
Ambivalence lies at the core of every piece, which stands for the complex thought process
behind its conception. Each collection raises more questions than it provides answers, leaving us with enough space to think of our behavior as consumers, our ethics as individuals, and how the fashion we choose affects other parts of life.